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What is ads.txt and what is it’s purpose?

What is ads.txt and what is it’s purpose?

Ads in ads.txt stands for “authorized digital sellers”, this is an initiative introduced by IAB.tech lab in 2017. Ads.txt’s main purpose is said to increase transparency in digital advertising in order to prevent the buyers from scam.     This initiative aims to provide authentication and control to the advertisers with what they choose to […]

Google Adx Standards Over Content

Google Adx Standards Over Content

Adult Content and Nudity: The Google Adx network is considered family-safe, which means that publishers are not permitted to place Google ads on sites which contain adult content. In addition to photos and videos which contain nudity or sexual activities, here are some other examples of unacceptable content:   1.Vulgar or provocative images. 2.Crude or […]

Difference Between AdSense & Ad Exchange

Difference Between AdSense & Ad Exchange

Google AdX is a premium version of AdSense. There are more advertisers in AdX as compare to AdSense and they are normally bidding higher so you will be making 30% to 40% more than what you are making currently.   Manual and Automatic Account: Manual optimization is not possible in AdSense as it is an […]